Here’s everything we’ve written so far about straplines

Strapline clichés to avoid #3: “working together”

Wednesday, July 22nd, 2009

Read the strapline attached to any branch of local government or publicly funded service in the UK and you’ll soon realise just how much touchy-feely teamwork is involved in bleeding you of your hard-earned taxes. (more…)

Strapline clichés to avoid: the alliterative triplet

Wednesday, July 15th, 2009

Need to come up with a strapline that really sums up your company? Think carefully before going the way of the alliterative triplet.

Alliterative triplets are straplines where three words are chosen not because they capture the very essence of the brand they describe, but because, well, they just happen to share the same initial letter.

They’re the corporate equivalent of the bad poem that rhymes for the sake of it. (more…)

Strapline competition – we have a winner!

Monday, June 1st, 2009

I’m pleased to announce that the winner of Friday’s strapline competition is Lucy Nixon. Here’s the winning entry:

That was fun! Here are my guesses:

1. Just do it
2. Think global; act local
3. The best a man can get
4. Every little helps
5. Refreshes the parts other beers cannot reach
6. It could be you
7. A Mars a day helps you work rest and play
8. No Financial Times, no comment
9. Let your fingers do the walking
10. The Future is Orange

Glad you found it a fun exercise, Lucy – we are clearly kindred spirits! A copy of Strunk and White will be winging its way over to you soon.

Advertising taglines – can you guess the brands?

Friday, May 29th, 2009

It’s always a good idea to get inside your clients’ heads, so I’ve taken 10 famous advertising slogans and translated them into bad corporatese. Can you work out the straplines the copywriter came up with after being sent these clunky first drafts by the guys from corporate? (more…)