Having worked with more than my share of tiresome subs who clearly quite enjoy getting their knickers in a twist about other people’s apostrophe crimes, I don’t want to get too snarky about the rights and wrongs of this important little punctuation mark.
After all, you can’t blame people for not knowing how to punctuate if they’ve never been taught how to do it. (I tend to agree with the journalism teacher who once told me she could tell a student’s age from their punctuation. Few people under forty have a clue, because they had the misfortune to go to school after it was decided that grammar was too elitist to teach).
But if you care about your business you need to know that you will be judged if you get it wrong. (more…)