Here’s everything we’ve written so far about clichés

The Big Cliché

Thursday, July 23rd, 2009

Organising a campaign? Want to get everyone involved? Keen to sound inclusive, exciting and a little bit down with the kids? Not sure what to call it? Why, just add to the list . . . (more…)

Strapline clichés to avoid: the alliterative triplet

Wednesday, July 15th, 2009

Need to come up with a strapline that really sums up your company? Think carefully before going the way of the alliterative triplet.

Alliterative triplets are straplines where three words are chosen not because they capture the very essence of the brand they describe, but because, well, they just happen to share the same initial letter.

They’re the corporate equivalent of the bad poem that rhymes for the sake of it. (more…)