July 28th, 2015
Not being clear about why you’re writing is a mistake business writers make all the time. In presentations. In emails. On website landing pages. And, most of all, with report writing.
But it’s a mistake that will sap your report writing of all impact. By which I mean your power to persuade. Because the goal of all business writing – including reports is to persuade. Read the rest of this entry »
July 20th, 2015
Photography by Wil Stewart
Is it normal to write so slowly? How can I write more quickly? These are the questions my coaching clients always ask.
Like most people, it seems, they think they write more slowly than the average writer. Research shows most people also think they’re an above-average driver. Statistically, neither belief can be true. Read the rest of this entry »
July 16th, 2015
The Good Copy, Bad Copy blog just got a facelift – and to celebrate, I’ve created a free ebook packed with 200 writing tips for you to download now.
Some of the 200 writing tips you’ll find in this book
Read the rest of this entry »
April 1st, 2015
Things have been a little quiet on the Good Copy, Bad Copy blog lately.
The reason? I’ve been developing a brand-new business writing course!
(Yes, having spent years pointing out what’s wrong with so much business writing I decided to show people how to do it well).
The course is for you if you ever have to write as part of your job. Read the rest of this entry »
January 6th, 2015
How do you convey a complex idea to a non-expert? How do you explain it accurately without dumbing down? Above all, how do you persuade people it matters? Read the rest of this entry »