How to pitch any idea to any person

January 6th, 2015

How do you convey a complex idea to a non-expert? How do you explain it accurately without dumbing down? Above all, how do you persuade people it matters? Read the rest of this entry »

Blogs you should be reading if you care about copy: Freedom from Command and Control

November 6th, 2014

In the second in our series of posts about the (other) blogs you really should be reading, we look at the brilliant Freedom from Command and Control. Read the rest of this entry »

50 super-quick business writing tips

October 31st, 2014

1. Each time you sit down to write, remind yourself of this sobering fact: “nobody has to read this”. Read the rest of this entry »

How to win your readers over to your way of thinking

October 21st, 2014

Join us on Tuesday, 18 November for a talk on how to win your readers over to your way of thinking. If you ever need to use words to sell an idea, a strategy or a product, you’ll find the session invaluable.

Come along and you’ll discover:

  • How to make your audience care about your message as much as you do
  • The three secrets of highly persuasive communicators
  • How to explain anything to anyone – no matter how complex
  • Inspiring examples from a range of disciplines, including business, law, science and technology
  • What music and art can teach us about crafting irresistible copy
  • After the talk you’ll have a chance to mingle with other professionals over drinks.



    Upstairs at citizenM, Bankside

    7pm: welcome and registration

    7.15pm: talk begins

    8pm: talk ends

    Tickets: £25.


    Innovation! Solutions! Integrated stuff!

    October 16th, 2014

    Someone forwarded me this piece of buzzword-addled blather, which had arrived in his inbox:


    It continued:

    VCE2 Read the rest of this entry »