Writing an email? Why you need to SCRAP it!

November 6th, 2015

How to write an email

Writing an email and not sure where to start? Here’s a tried and tested formula that helps you craft your message in under a minute: SCRAP. Read the rest of this entry »

38 Writing Tools to Help Take the Worry Out of Writing

October 1st, 2015
38 writing tools and resources for more persuasiv

I’ve put together a list of all the writing tools and resources I recommend to my students and the business people I coach (and that I use every day!) Here’s the link to its permanent page:

38 Powerful Writing Tools for More Persuasive Writing

The list features books, articles, websites and free plugins. All of which will help you to write more quickly, accurately and persuasively. Check it out for help with: Read the rest of this entry »

Executive summary: how to wow your readers

August 4th, 2015
How to write an executive summary

The executive summary is the most important part of any business report. Why? Because it’s the one part of the report everyone will read. For some people it’ll be the only thing they read. Actually, make that most people. Read the rest of this entry »

Report writing: be clear about what you want!

July 28th, 2015
report writing

Not being clear about why you’re writing is a mistake business writers make all the time. In presentations. In emails. On website landing pages. And, most of all, with report writing.

But it’s a mistake that will sap your report writing of all impact. By which I mean your power to persuade. Because the goal of all business writing – including reports is to persuade. Read the rest of this entry »

Writing speed: How long does it take to write something?

July 20th, 2015

Writing speed

Photography by Wil Stewart

Is it normal to write so slowly? How can I write more quickly? These are the questions my coaching clients always ask.

Like most people, it seems, they think they write more slowly than the average writer. Research shows most people also think they’re an above-average driver. Statistically, neither belief can be true. Read the rest of this entry »