Archive for the ‘Uncategorised’ Category

Report writing: be clear about what you want!

Tuesday, July 28th, 2015
report writing

Photography: Doris

Not being clear about why you’re writing is a mistake business writers make all the time. In presentations. In emails. On website landing pages. And, most of all, with report writing.

But it’s a mistake that will sap your report writing of all impact. By which I mean your power to persuade. Because the goal of all business writing – including reports is to persuade. (more…)

Writing speed: How long does it take to write something?

Monday, July 20th, 2015

Writing speed

Photography by Wil Stewart

Is it normal to write so slowly? How can I write more quickly? These are the questions my coaching clients always ask. (more…)

Get your 200 quick and easy writing tips

Thursday, July 16th, 2015

200 writing tips
Hey there!

The Good Copy, Bad Copy blog just got a facelift – and to celebrate, I’ve created a free ebook packed with 200 writing tips for you to download now.

Some of the 200 writing tips you’ll find in this book

The book, 200 Writing Tips, is packed with quick, easy bite-sized nuggets of writing advice. Advice like:

Never use a word you wouldn’t say outside the office. Do you align/integrate/leverage things at home?

Writing a poster? Picture your reader riding past it on a motorbike. Now go grab their attention.

Make headers as informative as possible. “What we need to do next” is more useful to a reader than “Strategic update”

Capitalising job titles? One writer I know was taught to save caps for “God, the Queen and the Editor”.

Take a tip from Elmore Leonard: leave out the parts that people skip.

You don’t need a hyphen with adverbs ending in “ly”: a “happily married couple”.

Use “people”, not “persons” (unless you really do want to sound like you’re arresting said “persons”).

Avoid tracked changes. They make work hard to proof and they’re terrible for working relationships.

Ditch the corporate throat clearing: go back and see if you can cut your first paragraph.

Accept that your readers will scan. Make it easy for them with headers and paragraph returns.

Nine different chapters, covering all aspects of writing

Your copy of 200 Writing Tips is organised into nine chapters:

Connect with your reader
Get it started. Get it written. Get sign-off.
Tell a story
Keep it punchy
Sharpen up your sentences
Use certain words, ditch others
Get a grasp on grammar and punctuation
Proofread like a pro
Pump up your persuasiveness with a rhetorical flourish

200 Writing Tips is the perfect thing to dip into to keep your writing skills sharp. And it’s all yours, for free, so download it now!

Oh, and next week on the blog I’ll be answering the most common question – by a mile – that my coaching clients always ask: how long should writing take?

Stay tuned…

Enrol on my new writing course – 75% off! Offer now closed

Wednesday, April 1st, 2015

Box2_reflexionThings have been a little quiet on the Good Copy, Bad Copy blog lately.

The reason? I’ve been developing a brand-new business writing course!

(Yes, having spent years pointing out what’s wrong with so much business writing I decided to show people how to do it well).

The course is for you if you ever have to write as part of your job.

It’s selling for £79 but as a reader of my blog, you can get it for just £19 – that’s a whopping 75% off.

I’ve got a limited number of 75% off vouchers to give away until 30 April. On that day the price of the course will rise to £149.

All you need to do is sign up for email updates to the blog and I’ll send you your voucher.

I want my 75% off voucher now!




What do you get?
For just £19, you get lifetime access to 5+ hours of lectures, quizzes, writing exercises and cheat sheets that will make the writing process a breeze.

Among the many things you’ll learn are how to:

  • Use the latest neuroscience to win your reader over
  • Find your voice as a writer and beat writer’s block
  • Save time by writing less and saying more
  • Structure your work for maximum persuasive power
  • Inspire a wide audience – without dumbing down
  • Craft sentences that delight the ear
  • Tell stories that compel others to see things your way
  • I’m confident you’ll get a huge amount out of the course. But if it doesn’t work for you, don’t worry. You can take advantage of a 30-day money-back, no-questions-asked guarantee.

    Effective, long-term learning
    The brilliant thing about the course is it’s yours to use forever. And you can learn at home, at your desk and at your own pace.

    With lifetime access to my course whenever you like, you’ll be learning to write with impact – when and where it suits you. And you’ll be seeing long-term results.

    I look forward to welcoming you to the course!

    To get your voucher, sign up for updates to this blog, using the form below.

    I want my 75% off voucher now!



    How to pitch any idea to any person

    Tuesday, January 6th, 2015

    How do you convey a complex idea to a non-expert? How do you explain it accurately without dumbing down? Above all, how do you persuade people it matters? (more…)