We all agree that business writing should be clear, concise and direct, right? As any business writing expert – myself included – will tell you, you need to keep things simple, get straight to the point and ditch the jargon.
But what you may not know – and what many business writing experts also fail to realise – is that this attitude to writing is not universal.
In fact, the idea that you should ‘keep things simple, stupid’ is culturally determined. For many writers whose first language isn’t English, the idea that ‘clarity is king’ is greeted with surprise. (more…)