Archive for the ‘Uncategorised’ Category

How to pitch any idea to any person

Tuesday, January 6th, 2015

How do you convey a complex idea to a non-expert? How do you explain it accurately without dumbing down? Above all, how do you persuade people it matters? (more…)

Blogs you should be reading if you care about copy: Freedom from Command and Control

Thursday, November 6th, 2014

In the second in our series of posts about the (other) blogs you really should be reading, we look at the brilliant Freedom from Command and Control. (more…)

50 super-quick business writing tips

Friday, October 31st, 2014

1. Each time you sit down to write, remind yourself of this sobering fact: “nobody has to read this”. (more…)

How to win your readers over to your way of thinking

Tuesday, October 21st, 2014

Join us on Tuesday, 18 November for a talk on how to win your readers over to your way of thinking. If you ever need to use words to sell an idea, a strategy or a product, you’ll find the session invaluable.

Come along and you’ll discover:

  • How to make your audience care about your message as much as you do
  • The three secrets of highly persuasive communicators
  • How to explain anything to anyone – no matter how complex
  • Inspiring examples from a range of disciplines, including business, law, science and technology
  • What music and art can teach us about crafting irresistible copy
  • After the talk you’ll have a chance to mingle with other professionals over drinks.



    Upstairs at citizenM, Bankside

    7pm: welcome and registration

    7.15pm: talk begins

    8pm: talk ends

    Tickets: £25.


    Innovation! Solutions! Integrated stuff!

    Thursday, October 16th, 2014

    Someone forwarded me this piece of buzzword-addled blather, which had arrived in his inbox:


    It continued:

    VCE2 (more…)

    Someone’s been taking the idea of “integrated marketing” a bit too far

    Tuesday, September 30th, 2014

    TSB poster

    Apologies for the poor quality image, but the fact you can’t read the text on this poster, taken in the car park of Harpenden railway station, is kinda the point. (more…)

    Is this the most ridiculous job advert of all time?

    Wednesday, September 24th, 2014

    We just rediscovered this fabulous barrage of bollocks in the Doris and Bertie swipefile of corporate tommyrot. (more…)

    New series: the blogs you really should be reading if you care about copy

    Wednesday, September 17th, 2014

    You could spend your entire day reading blogs about copywriting. In a new series, we’re going to help you pare down your RSS feed to the handful of (other) blogs you really need to look at if you work with words. (more…)

    You’re going to love this priceless bit of management consultancy-speak

    Tuesday, April 15th, 2014

    This is what passes for “insight” at “the trusted advisor to the world’s leading businesses, governments, 
and institutions”: (more…)

    Need to say sorry? Here’s the one word you must never use

    Thursday, April 10th, 2014

    So. Maria Miller’s apology to the House of Commons. As the UK press have repeatedly reminded us, it was just thirty-two seconds long. But its perfunctory nature wasn’t the only reason it bombed. (more…)