I recently met with a client at a large firm that’s trying to introduce “lean” working processes across the organisation. His team of writers were producing distinctly unlean documents, which is why he needed help.
“Lean” processes were first developed in Japanese manufacturing firms in the 1940s and the concept has spread to other businesses. The idea is that you don’t waste resources on anything that doesn’t “add value” to the end customer. It’s about achieving more with less.
We’re not massively keen on those MBA-ishly jargony words “adding value”, but we do think there’s something in this idea of lean production. Here’s how we think lean principles apply to writing. (more…)