Archive for the ‘How to be a writer’ Category

The sobering truth about how your “readers” really see you

Wednesday, October 16th, 2013

Cartoon about engaging readers

At the Professional Copywriter’s Network Conference, leading direct mail writer Andy Maslen revealed he’d never written a piece of direct mail in his life.

Nope, he was proud to say he wrote junk mail for a living.

Why would an expert in his field describe his work in such derogatory terms?

Doesn’t exactly sound impressive on your CV, does it? Not really something to include in your elevator pitch, perhaps. (more…)