Archive for the ‘Corporate values’ Category

Evasiveness: the number-one corporate value

Wednesday, July 6th, 2011

Have you noticed how so much business English is written in a bizarrely evasive style? As if it’s been picked over and emasculated by Legal and a host of other paranoid “key stakeholders” (as they no doubt like to be called) before publication?

Nowhere is this timorous tone of voice more obvious than in those lists of corporate values that companies feel they have to compile (presumably because everyone else does). (more…)

Ethically dubious business? That’s no reason not to talk about your corporate values

Wednesday, June 8th, 2011

Our series on how (not) to write your corporate values continues with some advice on how to make out you’re ethical when you’re in a morally dubious business. (more…)

Whose core values are these?

Tuesday, May 31st, 2011

Any mission statement that begins “The world is a place rich in natural beauty and cultural diversity…” sets alarm bells ringing. (more…)

How (not) to write your company’s core values

Wednesday, May 25th, 2011

Lists of corporate values are a rich source of bad business writing. So today I announce a new series looking at some real-life examples of embarrassing “core values”. By the end of this exercise, I’m hoping we’ll have a definitive list of core values for any compiler of core values. (more…)