Archive for the ‘Corporate values’ Category

Evasiveness: the number-one corporate value

Wednesday, July 6th, 2011

Have you noticed how so much business English is written in a bizarrely evasive style? As if it’s been picked over and emasculated by Legal and a host of other paranoid “key stakeholders” (as they no doubt like to be called) before publication?

Nowhere is this timorous tone of voice more obvious than in those lists of corporate values that companies feel they have to compile (presumably because everyone else does). (more…)