Archive for the Business English for non-native speakers Category

Content marketing: What you get when you don’t pay writers

Monday, April 11th, 2016

In February 2016, Stephen Hull, the editor-in-chief of the Huffington Post UK was asked in a radio interview why he doesn’t pay his writers.

Here’s what he said.

I love this question, because I’m proud to say that what we do is that we have 13,000 contributors in the UK, bloggers… we don’t pay them, but you know if I was paying someone to write something because I wanted it to get advertising pay, that’s not a real authentic way of presenting copy. So when somebody writes something for us, we know it’s real. We know they want to write it. It’s not been forced or paid for. I think that’s something to be proud of.

Here’s why that statement is, frankly, disingenuous bollocks. (more…)

How to master the peculiarly English art of the polite command

Tuesday, November 1st, 2011
Polite English is very confusing

As regular readers will know, I’m a strong advocate of business English that’s short and to the point. But there are times when business writing demands more words, rather than fewer. When, for the sake of good business relationships, it pays to be wordy and indirect. (more…)