Archive for November, 2012

Don’t use that tone of voice with me!

Friday, November 30th, 2012

On finishing a delicious Doris and Bertie power lunch from itsu yesterday, I was confronted with this image…

…and this one…

…and this one…

They’re what Naomi Wolf once described as “beauty porn”: pictures of women, aimed at women. And designed to make us all feel rubbish about our wobbly bits.

What made them all the more alarming was that they were accompanied by this nauseating bit of baby speak:

Like the pics, the infantilised tone of voice seems primarily aimed at the body-conscious woman. Whoever wrote it must be the only person on the planet who hasn’t noticed that Innocent-style “wackaging” is deeply annoying and the subject of mainstream ridicule.

Let’s take a closer look at what’s going on here. (more…)