Archive for November, 2012

Don’t use that tone of voice with me!

Friday, November 30th, 2012

On finishing a delicious Doris and Bertie power lunch from itsu yesterday, I was confronted with this image…

…and this one…

…and this one…

They’re what Naomi Wolf once described as “beauty porn”: pictures of women, aimed at women. And designed to make us all feel rubbish about our wobbly bits.

What made them all the more alarming was that they were accompanied by this nauseating bit of baby speak:

Like the pics, the infantilised tone of voice seems primarily aimed at the body-conscious woman. Whoever wrote it must be the only person on the planet who hasn’t noticed that Innocent-style “wackaging” is deeply annoying and the subject of mainstream ridicule.

Let’s take a closer look at what’s going on here. (more…)

Who wrote this pompously ponderous prose?

Monday, November 19th, 2012

If you can bear to, take a look at the following paragraph. It’s from a PhD submitted to the University of Cambridge in 2000. (more…)

Windows 8: how not to sell it to me

Monday, November 12th, 2012

The autumn 2012 issue of British Telecom’s TechKnow plopped through my letter box yesterday.

The allusion in the publication’s title to what Wikipedia tells me is “repetitive instrumental music produced for use in a continuous DJ set” had me cringing rather than keyed up.

But ignoring my suspicions that TechKnow was the brainchild of some David Brent type* trying to be down with da kidz, I was lured in.

Who, after all, could ignore the attractions of a publication billing itself as “your indispensible guide to the latest technology for your business”?

Anyway, my indispensible guide to the latest technology for my business contains a five-page feature on Microsoft’s new thingy, Windows 8. Here’s a typical extract: (more…)