Archive for September, 2012

Editor required!

Friday, September 28th, 2012

We spotted a wonderful job advert on Linked In today, in which a UK household name says it’s looking for a senior online editor. Judging by the typos, missing words, rambling 56-word sentences and impenetrable corporate jargon in the ad itself, the firm’s need is great indeed. (more…)

JJB Sports: were investors put off by their bad business writing?

Tuesday, September 25th, 2012

Yesterday, the retailer JJB Sports went into administration after it failed to secure a buyer.

Whenever I hear of a company going bust, I always check out their most recent annual report to see how their business writing compares with their business strategy. It’s an exercise that never disappoints. (more…)

Lessons in powerful writing (from a lawyer, of all people!)

Tuesday, September 18th, 2012

Previously, we’ve ranted about bad business writing that sounds like it was drafted by the guys in Compliance. But not all legal types write with desiccated dullness.

Lord Denning, one of the most celebrated judges of the twentieth century, was renowned for his way with words. If you’ve ever studied Law, you’ll know Denning is always fun to read – and not just because of his frequent disregard for precedent. (more…)

Euphemism alert: “active waist”

Thursday, September 13th, 2012

For one reason or another (possibly the looming of the big five-oh), the normally style-conscious Mr Good Copy, Bad Copy recently became the emergency purchaser of a pair of “active waist” trousers. (more…)