Archive for May, 2012

Beware this word “unprecedented”

Monday, May 14th, 2012

Today, we learn that Human Rights Watch has urged Nato to investigate civilian deaths in air strikes in Libya last year.

Nato’s response? The campaign was, it says, conducted with “unprecedented care and precision”.

Unprecedented? Unprecedented? (more…)

Clinton Cards: proof that bad writing is a sign of a bad business?

Thursday, May 10th, 2012

We get our company name, Doris and Bertie, from a story about clear English told by Warren Buffett, one of the world’s most successful investors. Buffett is famously straight talking, and we believe there’s a big link between how you write and how likely you are to succeed in business.

To prove the point, we’ve uncovered some jargon-stuffed prose from the 2012 Interim Results of Clinton Cards, which went into administration yesterday. Published in January, it’s a 198-word quote (hint: way too long), purportedly from the mouth of Clinton’s CEO, Darcy Willson-Rymer. (more…)

Five Churchillian tips for writing like a leader

Tuesday, May 8th, 2012

We’ve talked before about Winston Churchill’s gift for language. Here’s a great example of an inspiring speech written to get the country behind their leader: (more…)