Whose core values are these?

Any mission statement that begins “The world is a place rich in natural beauty and cultural diversity…” sets alarm bells ringing.

You just know the organisation responsible for such guff has a higher opinion of itself than it probably deserves. But I’m not going to tell who said this. See if you can figure it out for yourself.

Some clues:

The core values “at the very heart” of this organisation are: “authenticity”, “unity”, “performance” and “integrity”.

So far so clichéd – not too much to distinguish it from any other large corporation there.

But where this organisation really does set itself apart is in its idealism toward, and obvious passion for, its product, which is variously described as:

“a symbol of hope and integration” (whatever “symbol of integration” means)

the “heart and soul” of the organisation in question

“most cherished”

“the very essence of fair play and solidarity”

“a school of life” with “unifying, educational, cultural and humanitarian values”

“an integrated part of society”

“a unifying force whose virtues can make an important contribution to society”

“a tool for social and human development, by strengthening the work of dozens of initiatives around the globe to support local communities in the areas of peacebuilding, health, social integration, education and more.” (Phew! There’s more?)

“simple, beautiful”

“building a better future for the world”

“bringing hope to those less privileged”

Say who you think it is in the comments, then see if you were right here.

6 comments so far . . . come and pitch in!

  1. Ade Oduyemi says:

    This could be any one of several dozen organisations. I was a tad disappointed this wone was not ‘big on delivery’. I’d plump for Amnesty International.

  2. Frank Booth says:


  3. Elaine Swift says:

    Got it in one! What a load of drivel and a shining example of just how cheap talk can be.

  4. Cathy Cleary says:

    I didn’t guess correctly, but then I’m not one to follow football except every few years when the World Cup is played. Their mission statement reads like it was a bunch of dictionary words strung together. Or maybe the written equivalent of an Elvis Presley movie: no plot to speak of, just lots of singing & dancing (no slight on The King intended – I love watching VIva Las Vegas!) Another good post, Clare, thanks!

  5. I guessed at McDonalds. It was that school of life and integrated part of society that did it.

    But FIFA?! You couldn’t make it up. Except they did.

  6. Clare Lynch says:

    Ade – you’re right, they are big on delivery. Preferably in a big brown envelope.

    Cathy – I think that’s one of the defining features of a mission statement: it should sound like a bunch of dictionary words strung together.

    Frank, Elaine and Shooting Parrots – should we be shocked? What surprises me most is that it’s still up there – they are obviously as clueless as they are corrupt.

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