Brand engagement? Bring on the gobbledygook!

What do you think this might be?

an unparalleled experiential platform used to engage key audiences through a unique and unforgettable brand experience…

[it] connects consumers with brands through a personalised, relevant and memorable experience…

The experience appeals to guests at a sensory and emotional level, creating a bond between brand and consumer.

Leave a comment telling me what you think is being described – then find out here.

Was it what you expected? Did the “brand engagement” jargon do it justice?

15 comments so far . . . come and pitch in!

  1. Richard Owsley says:

    Hi Clare, sounds like the kind of bollocks they use to describe a free gift, a free go on something, or a sample? I’ll have a look at the truth now. Richard

  2. Richard Owsley says:

    Oh, right. Well why didn’t they just say.

  3. It’s ‘purposely built’. They didn’t do it by accident, you know.

  4. […] This post was mentioned on Twitter by Iain Broome, Clare Lynch. Clare Lynch said: Check out this example of the jargon of "brand engagement": […]

  5. Alicia Rudzka says:

    I have no real idea what this is describing. A car, maybe?

  6. Alicia Rudzka says:

    I agree, Richard.

  7. The answer is even more disconcerting than the gobbledegook! Surely it is a joke – an April Fool?

    PS two lots of anti spam??? you need to be committed to comment!

  8. Glad I’m not the only one who thinks this goes nowhere near to describing what it actually is – though I guess it is literally a platform…

    And yet the spammers still get through, Joanna! What to do?

  9. I think it’s something to do with food. They give you little canapés shaped like the company logo and you eat quietly during the rest of their presentation. I wonder how inaccurate that will be…

  10. Michael: Good spot – those accidental experiential platforms just don’t engage properly.

    Will: Getting close … sort of.

  11. Caspar Trimmer says:

    Getting them drunk and tattooing the logo onto their foreheads.

  12. Close, Caspar, in that it sounds equally traumatic.

  13. 4ndyman says:

    It sounds like Foursquare to me.

  14. kikib03076 says:

    A corporate video being played in a surround-sound, iMax-type theater with aromatherapy and rumble chairs.

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