Archive for February, 2011

How to write a headline that guarantees nobody will read your story

Friday, February 25th, 2011

Hey, you. Yes, you – the internal comms writer with that sullen look on your face because the guys in the business don’t respect your expertise. Were these headlines yours? (more…)

Twelve things my flute teacher taught me about writing

Tuesday, February 22nd, 2011

As many a writer will tell you, words and music are very similar. Here’s what learning the flute has taught me about being a writer. (more…)

Why you need to write for the guy who stole the chickens

Thursday, February 17th, 2011

JUDGE: The charge here is theft of frozen chickens. Are you the defendant?

DEFENDANT: No, sir, I’m the guy who stole the chickens.

Want to know the one big reason so many corporate types are resistant to the idea of writing like a human being?

They’re terrified of getting into trouble with the Legal department. (more…)

Speak English, why don’t you?

Tuesday, February 15th, 2011

So you think English is the international language of business, do you?

Well, I beg to differ: the language I hear most often in the workplace is mediaeval Latin. (more…)

We’re driving and delivering efficiencies – except when it comes to writing

Thursday, February 10th, 2011

A reader recently sent me a wonderful piece of corporate babble. Here are some highlights, anonymised to protect the illiterate and rubricated for your reading pleasure. (more…)