Confused? I am now!

One of my pet peeves is when graphic designers try to be clever and just end up making the copy look stupid (see “What happens when your designer has more power than your writer” and “Designed to annoy“). Here’s the latest example to offend my sensibilities:


The unfinished, upside-down, wrong-way-round F clef in “Guitar”, I can just about live with.

But that back-to-front semiquaver-minim hybrid standing in for the “v” is an affront to anyone with even a passing knowledge of music.

Unless, of course, this symbol is far too advanced to be unveiled in part one of The Associated Board Guide To Music Theory, which is sitting on my desk as I type.

Perhaps its complexities are explained in part two, where no doubt we’re also treated to a detailed exegesis of the use of umlauted letters in musical scores?

You might call me a pedant, but the point is this: if you’re trying to connect with a particular audience – in this case would-be musicians – show them the courtesy of pretending you know what you’re talking about.

Looks to me like the only one being paid to be is the design agency that came up with this nonsense.

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2 comments so far . . . come and pitch in!

  1. Brad Shorr says:

    OK, I’m coming off a long weekend and still bleary eyed, but setting aside the ridiculous graphics that have the look and feel of a ransom note, what does the copy mean?

    “Save a guitar on your car insurance.”

    Not that it matters: I’m not entrusting my insurance needs to a firm whose judgment in ad design is so gravely lacking.

  2. The sad part is that, until Brad pointed out that the copy doesn’t really say anything, I hadn’t bothered reading it. I was too distracted by those terrible notes and how, together with the letters, they failed to actually send a message.

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