Archive for May, 2010

Now, even your cleaner is using corpspeak

Friday, May 14th, 2010

These days, even cleaning the loo offers no escape from corporate jargon. This company doesn’t just make bleach, it “delivers” all sorts of corporate clichés, such as “innovation”, “long-term sustainabillity” (short-term sustainability being what, I wonder?), and “commitment“.

spray&wipe

They should have stuck with the copywriter who came up with “Spray & Wipe”.