Archive for August, 2009

Scenes from corporate life

Thursday, August 27th, 2009

meetings

See previous scenes from corporate life.

Scenes from corporate life

Thursday, August 20th, 2009

Here’s this week’s wry look at words in the workplace. See previous cartoons in the series.

Performance (more…)

Five books you should own if you want to be a better business writer (and not a Strunk & White or Eats, Shoots & Leaves among them)

Tuesday, August 18th, 2009

Yeah, yeah, we all know S&W should be permanently attached to any writer’s desk. And that Lynn Truss is hilarious (if you’re one of the converted and enjoy being preached to by a sneery old schoolmarm).

But here are five books you might not have thought of – but which I think you should have on your shelf if you want to be a better business writer. (more…)

Scenes from corporate life

Friday, August 14th, 2009

rightsizing (more…)

Words that should be banned: Talent

Wednesday, August 12th, 2009

Until I worked for an investment bank, I’d only ever heard the word “talent” used of the likes of David Beckham, Bryn Terfel or hot-looking boys on a night out. But as soon as I arrived in the world of finance, I discovered that everyone was talented. (more…)

Too much talking and not enough listening

Monday, August 10th, 2009

The page below looks nice enough, doesn’t it? But read the text closely and you’ll see it’s a great example of how not to talk to your customers.

talkingtesco

Here are the comments I feel like writing in the box. (more…)

Scenes from corporate life

Friday, August 7th, 2009

A new cartoon series poking fun at the euphemisms, evasions and little cruelties of the words we use in the workplace.

Check back every Friday for a new cartoon. (Better still, sign up to my RSS or email alerts.)

rightsizing

With thanks to Mr goodcopybadcopy for the artwork, and Brad Shorr of Word Sell, Inc for inspiring me to write cartoons.

To Click Here, or Not to Click Here: That Is the SEO Question.

Wednesday, August 5th, 2009

Today, I’m delighted to introduce a guest post by one of my favourite bloggers, web and social media expert Brad Shorr of Word Sell, Inc. Regular readers will know that here at goodcopybadcopy we like extremely detailed discussions of business vocab, but even I had never guessed that there was so much to know about those two little words “click here”. Thanks, too, to Brad for introducing me to the phrase “link juice”. Read on, Macduff.

To sleep: perchance to dream – click here.

Did you click on the link just above? Weren’t you itching to? That’s the power of the much debated “click here” link. (more…)

Why your employees aren’t exactly delighted by the idea of “customer delight”

Monday, August 3rd, 2009

On Friday, I met a friend of a friend whose new CEO is big on “customer delight”. This friend of a friend didn’t seem wholly convinced by the idea – and you can kind of see his point.

Do customers really expect to be delighted these days? Are they disappointed when merely satisfied? (more…)