Archive for October, 2008

Why you should write for grandmothers and Martians

Friday, October 31st, 2008

I open every course I teach by asking participants what they find most difficult about writing. One of the most common things I hear is a lack of confidence when it comes to writing about topics on which the writer isn’t an expert. How can a marketer write knowledgeably about a complex new financial product? Or how can an HR person write clearly and relevantly about a highly specialist role in IT? (more…)