I open every course I teach by asking participants what they find most difficult about writing. One of the most common things I hear is a lack of confidence when it comes to writing about topics on which the writer isn’t an expert. How can a marketer write knowledgeably about a complex new financial product? Or how can an HR person write clearly and relevantly about a highly specialist role in IT? (more…)
Archive for October, 2008
This, from a full-page ad for Hill & Knowlton, who describe themselves as “a leading international communications consultancy”. I spotted it in the “Thought Leader Series” supplement, which came with a recent issue of “PR Week”: (more…)
Words that should be banned (or in this case just used as they were originally intended): MeritocracyFriday, October 24th, 2008
So the world’s most famous investment bank has announced it’s cutting ten percent of its workforce.
I’m not sure why the media has made such a big deal about this announcement – I was under the impression that the world’s greatest bastion of “meritocracy” has always had regular culls to weed out the “non-performers” and those who were “the wrong cultural fit” (for the latter read: “didn’t buy into the whole corporate cult thing”).
You’d think that no one truly interested in either culture or the arts would use the tautology “cultural arts”. After all, the arts are a part of culture and culture includes a variety arts. Either “culture” or “the arts” will do – and will certainly be more accurate than using the phrase “cultural arts”. (more…)