Archive for October, 2008

Why you should write for grandmothers and Martians

Friday, October 31st, 2008

I open every course I teach by asking participants what they find most difficult about writing. One of the most common things I hear is a lack of confidence when it comes to writing about topics on which the writer isn’t an expert. How can a marketer write knowledgeably about a complex new financial product? Or how can an HR person write clearly and relevantly about a highly specialist role in IT? (more…)

Seven ways to connect with your readers by writing like you speak

Thursday, October 30th, 2008

In his “Manage Your Writing” blog, Kenneth W. Davis is urging people to be more conversational this week. It’s good advice, and writing like you speak is a great way to connect with your readers. So here are seven practical tips on how to develop a more conversational writing style. (more…)

What happens when you don’t bother to get a writer in

Monday, October 27th, 2008

This, from a full-page ad for Hill & Knowlton, who describe themselves as “a leading international communications consultancy”. I spotted it in the “Thought Leader Series” supplement, which came with a recent issue of “PR Week”: (more…)

Words that should be banned (or in this case just used as they were originally intended): Meritocracy

Friday, October 24th, 2008

So the world’s most famous investment bank has announced it’s cutting ten percent of its workforce.

I’m not sure why the media has made such a big deal about this announcement – I was under the impression that the world’s greatest bastion of “meritocracy” has always had regular culls to weed out the “non-performers” and those who were “the wrong cultural fit” (for the latter read: “didn’t buy into the whole corporate cult thing”).

Tautology Tuesday: “Cultural arts”

Tuesday, October 21st, 2008

You’d think that no one truly interested in either culture or the arts would use the tautology “cultural arts”. After all, the arts are a part of culture and culture includes a variety arts. Either “culture” or “the arts” will do – and will certainly be more accurate than using the phrase “cultural arts”. (more…)