In my last post on tautology, I talked about how desperate and untrustworthy the tautological phrase “worldwide, global business” sounds. And no doubt the employees of all “worldwide, global businesses” are also committed to the equally tautological “working in partnership together”. (more…)
Archive for September, 2008
Last week I launched Tautology Tuesdays, a series of posts on the repetition of the same idea in different words. In that post I pointed out that tautology can make you sound desperate and untrustworthy – like you’re trying too hard to get your point across.
This week’s common tautology crime illustrates the point perfectly: “worldwide, global business” (or “global, worldwide business”). (more…)
As I discussed in my last post, inexperienced writers, told that repetition is A BAD THING, believe that when you’re quoting several people in an article, you need to avoid repeating the word “said”. (more…)
News and feature articles are an established staple of the comms professional’s repertoire. But you can always spot when they’ve been put together by an inexperienced writer. The biggest give away? Look at the way they handle quotes. (more…)
You’re proud of your business and you want to tell people about it, right? So you figure the more you emphasise what’s great about your product (or service or skill) the more impact your words will have.
Well not if you fall into the trap of tautology. (more…)