Archive for April, 2007

A must-read every Thursday

Thursday, April 19th, 2007

Whenever I give a writing course my bibliography always contains a reference to Martin Lukes. (more…)

Hard to stomach

Tuesday, April 10th, 2007

Regular readers of this blog will recall that in a recent post I ranted about the overuse of the word ‘experience’ by advertising copywriters. I want to return to the topic with some real-life examples of one particularly ubiquitous type of ‘experience’: the ‘dining experience’. (more…)