I thought it was just me. Every time I heard the word ‘regarding’ I cringed inside. It just sounded so affected. What was so wrong with the simple, Anglo-Saxon ‘about’?
It also made me think of snooty secretaries screening their bosses with the kind of fierce loyalty one usually associates with (more…)
It’s a bit of a grumpy-old-man truism that Anglo-Saxon economies are doomed because we don’t actually make anything any more. While those hard working Chinese have been assembling ipods to slake the rest of the world’s thirst for stuff, we westerners have (more…)
Whenever I read copy that’s trying to bamboozle me with jargon or hyperbole, I’m always very suspicious – all the more so if it comes from a business trying to sell me something.
So if you’re in business and you want to win the trust of your customers, remember to (more…)
